We buildthe rightthingswell.

If you’re a startup and looking for advice on your technology strategy, get in touch. No matter how small your business is right now, we’d love to hear from you and see what we could do to help.

We’re pretty good at it, too. Take a look at these startups we’ve helped grow into multi-million pound businesses.

Icon

SUCCESS STORIES

Image
The client

The Economist Newspaper

A world-renowned brand since 1843.

The challenge

A ground-up rebuild of a high profile web frontend

A previous attempt to replace the legacy website with a single page app had left a precarious pile of tech debt. We were faced with the decision to work through the problems or start from scratch.

Our solution

A performant Next.js app and the start of a new team

We developed and deployed a new frontend to production where it now successfully serves tens of millions of visitors a month. Alongside this we helped to improve the hiring process and recruit for a new permanent team.

orangejellyfish came into The Economist and assessed the current state of engineering and product development. In short-time, the team presented a compelling case to ground-up rebuild the website, as the fastest way to get the foundations in place for a new digital product platform. Augmenting existing engineers, the team gave The Economist the room to replatform progressively feature by feature, and worked tirelessly to sunset the now legacy platform.

John Wards - Head of Software Engineering

Check out our work at ECONOMIST.COM

We loveworkingwithstartups.

The process

THE Ethos of being a lean startup

  • • Test your underpinning assumptions in order to shape and validate the product you build
  • • Be lightweight, agile and pivot your way to success
  • • Prove you have a scalable business model with data
  • • Be evidence-based and willing to adapt according to insight
Problem solution fit

Test your underpinning assumptions in order to shape and validate the product you build

  • Be lightweight, agile and pivot your way to success
  • Prove you have a scalable business model with data
  • Be evidence-based and willing to adapt according to insight
Product & Market Fit

I.e. Prove there is a market for your idea and that you have a scalable business model

  • You keep the numbers low (i.e. cheap) at this stage, but it’s still testing the model
  • Try, learn and adapt – focusing on the area of your funnel that isn’t doing what you hoped it would
  • Perhaps it cheaply and quickly reveals a problem – an all important pivot e.g. assuming people wanted something they don’t
  • Perhaps it just cheaply irons out the creases and once the ratios perform as we hoped, it’s time to talk scaling and upping acquisition investment
A product managed process

Realise your vision while ensuring all of our efforts are hyper focused on the activities with the biggest impact/least effort relative to the stage we’re in

  • Minimise wasted investment
  • Become profitable/scalable before money runs out
  • The team agrees the focus and tasks for each sprint then stick to it – no distraction outside of that = efficient progress
Design Approach

Discover, Define, Develop, Deliver

Problem
Research,
Analyse,
Synthesize
Definition
Prototype,
Test,
Refine
Solution
Startup success stories

We’re pretty good at our process. Take a look at these startups we’ve helped grow into multi-million pound businesses.

Want to know more?

Get in touch.